10 guidelines for building the credibility of a website
Here are 10 guidelines for building the credibility of a web site based on research in Stanford University:
- Make it easy to verify the accuracy of the information on your site.
- Show that there’s a real organization behind your site.
- Highlight the expertise in your organization and in the content and services you provide.
- Show that honest and trustworthy people stand behind your site.
- Make it easy to contact you.
- Design your site so it looks professional (or is appropriate for your purpose).
- Make your site easy to use — and useful.
- Update your site’s content often (at least show it’s been reviewed recently).
- Use restraint with any promotional content (e.g., ads, offers).
- Avoid errors of all types, no matter how small they seem.
Related posts:
- The Inconvenient Truth on website performance When we looked at the actual download speeds of the sites we tested, we found that there was no correlation between these and the perceived speeds reported by our users....
- Starting a Q&A website: Canada Work Visa Last week I created a Q&A website for things related to Canada work visa. (This is actually a project of my wife’s cousins and I’m just helping them out sort...