The use of words is a critical component of a website’s design. Just like layout and colors, it can enhance the usability of your website and provide a pleasant online experience to your visitors. However, writing is often under-estimated, under-valued, and under-funded. It is not “cool” to be in charge of writing in an organization [...]
Categories: User Happiness
Tagged: writing
Get rid of “that.”
Nine times out of ten, the word “that” can be profitably eliminated from your sentence.
Original: “Here are the key metrics that web analysts measure.”
Better: “Here are the key metrics web analysts measure.”
Do not invoke the future tense unless it is needed.
Original: “Optimizing your web site will increase traffic.”
Better: “Optimizing your web site [...]
Categories: Sideways
Tagged: writing